Make Yourself A Gift To The World
Equinox

A New Years campaign for Equinox with twisted logic.

What if the ancient greeks had go it wrong ? Make Yourself A Gift To The World’ is a campaign for luxury lifestyle and fitness brand Equinox. In January, when everyone is juicing and holding back, we looked to play with the stigma around self-love and have a bit of fun by asking whether self obsession could in fact be the most selfless act of all?

Creative Direction