Under Armour

Starting in 2015, we worked with Under Armour to establish the Baltimore based sports brand in the U.S. With a series of campaigns we looked to create an owneable tone of voice, brand style and some pieces of work that could get people talking about them, beyond their budget and ambition. During this time the brand became #2 sports brand in the U.S - we developed campaigns across film, print and developing new products.

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