Find Your In
LinkedIN

Be whatever you can imagine, and ‘Find Your In’

A new global positioning and launch campaign for Linked In. We centred this new work around the idea of an ‘In’. An idea that looks to celebrate show how LinkedIn levels the professional playing field and lets everyone have an ‘in’ - and idea hidden in the name of the brand. Be it a message, a connection an article or something else, there is always a way to ‘Find your In’. To launch the campaign we wanted to find a way to talk about the professional community without showing a normal one — Lexi (9yrs), steals her dads phone and her imagination dances us through all the things you can be and a community that can help you get there.

Creative Direction