In 2016, Google asked Droga5 to create a campaign that would launch their first ever mobile phone. We led the creative development - looking for an idea that would allow us to announce across many countries, that Google were now making a phone, without relying on language. We built the whole campaign around the idea of a changing shape - search bar to phone shape - going from what Google were known for, to what they were going to be.

Creative, Art Direction, Copywriting, Design