Independence campaign
The New York Times

Independent journalism for an independent life.

This campaign turns the spotlight onto the reader for the first time. Blending Times journalism, captured footage, sound, voice and the careful assembly of headlines - we looked to paint a portrait of the rich independent lives of each reader and how it can be fuelled by independent journalism. The work is built around a single visual and storytelling idea that runs through film, print, social and experience. More here.

Direction, Creative Direction, Design