‘Make that old’
Under Armour
Stephen Curry’s NBA finals hurt becomes a new mantra for a comeback.
‘Make that old' is an idea that puts Curry in the middle of making history, not at the end. After the best individual and team season in NBA history, and the only ever unanimous MVP vote, Curry let the title slip away. It hurt. This film goes into Curry's story and sends a message about what's to come and what doesn't matter any more. We worked with Harmony Korine to bring it to life, casting real kids from the across the Bay area.
Creative Direction, Art Direction, Copywriting
‘Make that old’, became ‘Made that old’ with custom merch and Curry 3’s when Steph righted his wrongs the following season.
